Kylie Jenner Net Worth 2026: The $670M–$700M Fortune

Kylie Jenner‘s net worth is estimated at $670 million to $700 million as of November 2026. Forbes puts the figure at about $670 million, while Celebrity Net Worth lists $700 million — and the gap between those two numbers tells the real story of her fortune: a single $600 million cash deal with Coty in 2019, a retained stake in Kylie Cosmetics that nobody outside the company can value precisely, and a string of newer brands, Khy and Sprinter, that are still too young to price.

Early Life and Background

Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California, the youngest child of Kris Jenner and Caitlyn Jenner, the Olympic decathlon champion who won gold at the 1976 Montreal Games. She grew up in Calabasas, in the same household as her sisters Kim, Kourtney and Khloé Kardashian, her sister Kendall Jenner and her brother Rob Kardashian — a family that was already famous when she was still in primary school. The cameras arrived when she was nine. Keeping Up With the Kardashians premiered on E! on October 14, 2007, and Kylie spent her entire adolescence on television, which meant her childhood, her friendships and her first jobs all played out in front of an audience that kept growing.

That upbringing explains the shape of her fortune better than any single business decision does. She did not come to fame as an adult with a skill to sell; she grew up inside a family business whose product was attention, and her mother Kris Jenner ran it like a company, taking a reported 10% management fee on her children’s deals. By the time Kylie was a teenager she had a modelling income, a clothing line with her sister Kendall, and an Instagram following in the tens of millions — before she had ever launched a product of her own. The lip kits that made her rich landed on an audience she had spent eight years building for free.

Her father Caitlyn’s public transition in 2015, documented in the E! series I Am Cait and in a Vanity Fair cover story, put the family back at the centre of the news cycle in the same year Kylie launched her cosmetics line. The two events were unrelated commercially, but the timing mattered: 2015 was the year the Kardashian-Jenner name reached its widest cultural footprint, and Kylie was the member of the family best placed to turn that attention into a product, because her audience was the youngest and the most engaged with beauty content.

Education

Jenner attended Sierra Canyon School in Los Angeles, the private school that has educated a long list of celebrity children, and then switched to a homeschool programme so she could keep filming. She completed her diploma in July 2015, the same summer she was preparing the launch of Kylie Lip Kits, and marked the occasion with a graduation party at her family’s home that was itself filmed for the show. She has never attended college, and she has never claimed a formal business education — a point her critics raise often, and one that matters less than it might, because the cosmetics business she built was essentially a direct-to-consumer operation that she learned by running it.

What her schooling did give her was fluency in the two things the business needed: cameras and social media. By graduation she had spent eight years being filmed, knew how to present a product on camera, and had an Instagram account that was already one of the most followed in the world. The education that shaped her net worth was not a classroom; it was a decade of reality television, and the syllabus was audience, timing and product.

Career Journey

Jenner’s first paid work was modelling. She and Kendall fronted a Sears campaign, appeared in Teen Vogue, and in 2013 launched the Kendall + Kylie clothing line for PacSun, which put the sisters’ names on racks in hundreds of American malls. A Topshop collection followed in 2015. The money was modest beside what came later — the often-repeated figure is that she set aside about $250,000 of her modelling earnings to fund her first cosmetics run — but the work taught her the retail calendar, and it gave her a direct line to the teenage girls who would become her first customers. For the full timeline of how that early career unfolded, see Kylie Jenner’s full biography and career timeline on our sister site GuideNetWorth.

The pivot came on November 30, 2015, when Kylie Lip Kits went on sale: three shades of matte liquid lipstick with matching lip liner, priced at $29 a kit. The first run sold out in minutes, the website crashed under the traffic, and the pattern repeated with every restock for the next year. In February 2016 she renamed the company Kylie Cosmetics, widened the range into eyeshadows, highlighters and blushes, and opened pop-up shops in Los Angeles and New York that drew queues around the block. By 2018 the brand was doing the kind of revenue that put her on the cover of Forbes.

Television kept running alongside the business. Keeping Up With the Kardashians ran for 20 seasons until June 2021, and in April 2022 the family moved to Hulu with The Kardashians, a show that has run through multiple seasons and remains in production. In between, Jenner launched Kylie Skin in May 2019, Kylie Baby in September 2021, the fashion label Khy in November 2023 and Sprinter, a canned vodka soda, in March 2024. Each launch followed the same playbook: announce it on her own Instagram, sell direct to her audience first, and let retailers come to her afterwards. Ulta Beauty began stocking Kylie Cosmetics in 2018, and the brand later expanded into international retail through Coty’s distribution network.

She has also tested acting and fashion’s highest stages. She appeared in the 2024 film The Kardashians universe only as herself — her screen work remains reality television — but in 2024 she walked the runway for Coperni at Paris Fashion Week, a deliberate move to position Khy as a fashion label rather than a celebrity merch line. The same year she fronted campaigns for her own brands almost exclusively, a sign of how far the business had moved from paid endorsements toward owned products.

Rise to Fame

Jenner’s fame has three distinct layers, and each one fed the next. The first was inherited: she was ten when Keeping Up With the Kardashians made her family a household name, and she spent her teens as the show’s youngest regular, which gave her a recognisable face before she had done anything to earn one. The second was social media: she was among the first celebrities to treat Instagram as a business channel rather than a photo album, posting lip colours, outfit details and behind-the-scenes footage that turned followers into customers. By 2018 she was the most-followed woman on Instagram, and the platform’s own rich lists have ranked her at or near the top of its earners ever since.

The third layer was the Forbes cover. In March 2019 the magazine put her on its cover as the youngest self-made billionaire in history at age 21, valuing her at $1 billion on the strength of Kylie Cosmetics. It was the single most valuable piece of publicity her business ever received, and it was also the one that did the most damage. Fourteen months later, in May 2020, Forbes published an investigation under the headline “Inside Kylie Jenner’s Web of Lies — and Why She’s No Longer a Billionaire,” alleging that her team had supplied inflated revenue figures and, in one claim, forged tax documents. The magazine revised her net worth to about $900 million and stripped the billionaire title. Jenner denied the allegations publicly, but the retraction has shaped every serious estimate of her wealth since: nobody now values her business on her team’s word alone, and every figure carries a named source and a range.

The retraction did not slow the business. Kylie Cosmetics kept selling, Kylie Skin expanded, and by 2023 she was launching a fashion label and a drinks brand. Fame, for Jenner, stopped being the product around 2019; since then it has been the distribution channel, and the products are the business. That distinction is the reason her net worth has held near $700 million through six years of headlines that would have sunk a business built on fame alone.

Main Sources of Income

Jenner’s income comes from five streams, and their balance has shifted over time. The largest is still the beauty business: her retained stake in Kylie Cosmetics, plus royalties and ongoing income from the Coty partnership, Kylie Skin and Kylie Baby. The second is her newer brands, Khy and Sprinter, which are smaller but growing and which she owns outright or controls. The third is television — her share of the family’s E! and Hulu deals. The fourth is social media and endorsements, where modelled estimates put her sponsored-post rate among the highest in the world. The fifth is her property portfolio, which has produced several profitable sales and now throws off no regular income but holds tens of millions in value.

What is unusual about the mix is how little of it depends on other people’s brands. Most celebrities of her earning power rent out their name; Jenner sells products she owns. A sponsored post pays once. A lip kit customer buys again, and the margin stays inside her own companies. That is why the Coty deal matters more than any single year’s earnings: it converted a fast-growing private company into $600 million of cash and a retained stake in a business that Coty now distributes around the world.

The table below breaks the fortune into its parts, using the most widely reported figures and marking the estimates as estimates.

The components overlap — the after-tax proceeds are partly the cash that funded the property purchases — so the table is a map of where the money sits, not a sum. The $670–$700 million range is the figure Forbes and Celebrity Net Worth converge on, and it is the number this article uses throughout.

Salary and Earnings

Jenner does not draw a public salary, so her earnings have to be reconstructed from deals and modelled rates, and the honest version of each number names its source. Television is the oldest stream: the Kardashian-Jenner family signed a reported $150 million renewal with E! in 2017, covering the final seasons of Keeping Up With the Kardashians, and then moved to Hulu in 2021 on a multi-season deal whose terms were not disclosed. Kylie’s personal share of those deals has never been published, but as one of the show’s central cast members across both runs, her television income is measured in millions of dollars a year while the show is in production.

Social media is the stream with the most quoted numbers and the least certainty. Hopper HQ’s 2024 Instagram Rich List ranked Jenner fourth in the world, with about 399 million followers and a modelled rate of about $2.395 million per sponsored post. Other trackers have put the figure lower — around $1.2 million per post in some analyses, and about $850,000 in others — and the spread is the point: nobody outside her team knows her rate card, because most of her posts promote her own brands, where the “fee” is profit rather than a payment. What the trackers agree on is the ranking. She earns more per post than any of her sisters, and she has held that position for most of the last decade.

Annual earnings estimates from finance outlets cluster at $40–$60 million a year across all streams, a figure that appears in several 2026 round-ups and that fits the shape of the business: a retained cosmetics stake throwing off royalties, two young brands in their growth phase, a television salary, and a small number of very expensive endorsements. It is a modelled figure, not a filing, and it moves with the cosmetics business. In a year when Kylie Cosmetics grows, her earnings rise with it; in a flat year, they do not.

Businesses and Investments

Kylie Cosmetics remains the foundation, and its numbers deserve a careful telling because they are the most misreported figures in her story. She launched Kylie Lip Kits on November 30, 2015, with $250,000 of her own modelling earnings, according to the account she and her mother have given in interviews. The kits cost $29, sold out in minutes, and within a year the company was reportedly generating tens of millions in revenue. In March 2019 Forbes valued the business on figures supplied by her team, including a claim of about $360 million in 2018 sales, and called her a billionaire.

The Coty deal exposed the gap. When Coty announced on November 18, 2019 that it would buy 51% of the beauty business for $600 million in cash, its investor materials showed the combined operation had generated about $177 million in revenue over the preceding twelve months — roughly half the figure Forbes had been given. The deal closed on January 6, 2020, according to Coty’s SEC filings, and implied a total company valuation of about $1.176 billion. Kylie held roughly 90% before the sale and collected about $540 million before taxes, per the Celebrity Net Worth model, or about $340 million after tax. What she kept is itself disputed: some outlets, including Celebrity Net Worth citing Forbes filings, report a 44% retained stake, with Kris Jenner holding about 5% as the family’s manager; others report 49%. Neither Jenner nor Coty has clarified the figure in public disclosures, so this article reports the range, 44–49%, rather than picking one.

Coty has since booked an impairment charge on the Kylie Cosmetics brand — reported at $31.4 million in 2022 — and Coty’s own share price has fallen sharply since the acquisition, which is why serious estimates now discount the retained stake well below its 2019 paper value. The brand does not report standalone financials inside Coty, so its current revenue is an estimate: some 2026 round-ups suggest about $400 million a year across the Kylie beauty lines, but that figure is not confirmed by any filing and should be treated as a tracker estimate.

Kylie Skin, launched in May 2019, and Kylie Baby, launched in September 2021, sit inside the same Coty structure, which means their revenue is folded into the same opaque total. Khy is different: launched in November 2023 with a first drop designed with Namilia, it is a fashion label she controls, built around designer collaborations and limited drops that sell out in the same way the lip kits did. Sprinter, launched in March 2024, is a canned vodka soda made with the drinks company Bev, sold in four flavours in the United States. Both are young, both are privately held, and neither has a public valuation — which is precisely why they do not move the headline net worth figure yet. Their value is in the option they create: if either becomes a second Kylie Cosmetics, the $670–$700 million range will look conservative in hindsight.

Outside her own brands, Jenner’s investments are barely documented. She has no public venture portfolio, no disclosed startup stakes, and no fund. Her capital has gone into property, into her companies, and into the cars and jet that double as content. That concentration is a risk a financial adviser would flag — most of the fortune still traces to one brand, in one category, inside one corporate parent — and it is also the reason the range in this article is wide. A single brand is easier to value wrong than a diversified portfolio, and the history of that brand includes a public argument about its numbers.

Brand Deals and Sponsorships

Jenner’s endorsement history splits into two eras. Before 2019 she took outside deals: the PacSun and Topshop lines with Kendall, a Puma campaign, a sunglasses line with Quay Australia, and the usual run of fashion and beauty contracts. After the Coty deal she largely stopped renting her name out, because her own brands paid better and carried no conflict. The deals that remain are selective and large: a 2024 runway appearance for Coperni at Paris Fashion Week, campaigns for her own labels, and the occasional luxury partnership that fits the fashion positioning of Khy.

The economics explain the shift. A brand deal pays a fee; an owned product pays a margin on every sale, forever. At a modelled $2.4 million per sponsored post, a single outside post is still serious money, but a lip kit drop can take in millions in a day, and the customer belongs to her. The one exception is television, where the show itself is the endorsement: The Kardashians on Hulu is both a salary and a weekly advertisement for everything she sells, and it costs her nothing to appear in it.

Her most valuable sponsorship asset is not a contract at all. It is the Instagram account itself, with around 395 million followers, which functions as a media channel she owns outright. No network, no magazine and no retailer stands between her and her customers, and that is the structural advantage her sisters share and her competitors in beauty do not. The model has been copied widely since 2015 — by Jessica Alba, whose Honest Company took a different, retail-first route to a nine-figure fortune, and by a generation of influencer founders — but Jenner was the first to prove it at billion-dollar scale.

Houses, Cars and Other Assets

Jenner started buying property at 17, and the portfolio she has assembled since is worth more than $80 million, according to Celebrity Net Worth — one of the largest celebrity property holdings in Los Angeles, and one she manages like an investor rather than a collector. She buys, renovates, lives in a house for a few years, and sells, often at a profit, and the record is public because California property sales are recorded.

The sequence runs like this. In 2014, at 17, she bought her first home in Calabasas for $2.7 million. In May 2016 she paid about $6 million for a Cape Cod-style estate in Hidden Hills — six bedrooms, seven bathrooms, a theatre, a wine cellar and a pool — and sold it for $6.7 million in September 2018. She bought a neighbouring Hidden Hills house for about $4.5 million, used it as an office, and sold it for $5.275 million in 2017. In late 2016 she paid $12.05 million for a roughly 13,200-square-foot Hidden Hills mansion on about 1.4 acres; she listed it for $20.25 million in March 2026, cut the price to $17.995 million, and finally sold it in September 2026 for $15.3 million — a nominal gain of about $3.25 million over the purchase price, before renovation and transaction costs.

In October 2018 she and Travis Scott jointly bought a Beverly Hills mansion for $13.45 million, a house that was later listed for as much as $21.9 million. In April 2020 she bought her primary residence, a modern compound in Holmby Hills, for $36.5 million: about 15,300 square feet, seven bedrooms, fourteen bathrooms, a home theatre, a gym, a pool and a sports court, on a lot of about 0.83 acres. She listed it for $48 million in December 2025, according to property reporting — a paper gain of more than $11 million if it sells near asking.

The most ambitious project is the one still under way. In 2020 she bought a five-acre plot in Hidden Hills from Miley Cyrus for $15 million and began building a custom estate of about 18,000 square feet, with fifteen bedrooms and a reported twenty bathrooms; construction was completed in 2025 and she moved in late that year. She also holds land in La Quinta, reported at $13.5 million, and a Palm Springs lot bought for about $3.25 million. Put together, the portfolio is the most tangible part of her fortune: unlike the cosmetics stake, it can be valued from public sales records, and unlike a brand, it does not depend on a single company’s fortunes.

The cars are the part of the portfolio she shows most often. The collection has included a Bugatti Chiron reported at about $3 million, a Rolls-Royce Ghost and a Wraith, a Lamborghini Urus and an Aventador, a Ferrari 488, a Mercedes-Benz G-Wagon and a Range Rover — a garage that, at retail prices, runs into eight figures. She also owns a Bombardier Global 7500 private jet, painted pink and white and known as Kylie Air, reported to have cost about $72.8 million when she bought it in 2020. The jet has drawn criticism for its emissions, and it is the asset most likely to be sold first if she ever needs liquidity: it is expensive to keep, easy to value, and the least useful thing she owns.

Awards and Achievements

Jenner’s trophy shelf is thin by the standards of an actor or a musician, because her field does not give out many trophies — but the rich lists have recognised her more consistently than any award body has. She appeared on the Forbes 30 Under 30 list, was named one of Time magazine’s most influential teenagers in 2014 and 2015, and made the Time 100 Next list in 2019. Forbes ranked her among America’s Richest Self-Made Women in 2025 at $670 million, and she has appeared on the magazine’s celebrity earnings lists for most of the last decade.

The achievements that matter to the fortune are not awards but firsts. She was the youngest person ever to appear on a Forbes billionaire cover, at 21, in March 2019. She built the fastest-growing celebrity beauty brand of the social media era, taking Kylie Cosmetics from a $250,000 seed to a $1.176 billion valuation in four years. She negotiated one of the largest celebrity-brand acquisitions ever recorded when Coty paid $600 million for a majority stake. And she was the first member of her family to build a fortune that did not depend on the family show — a distinction that shows in the peer table below, where she sits second in the family only to Kim Kardashian, whose Skims fortune is valued at about $1.9 billion.

Her sisters’ numbers put her position in context. Kris Jenner, the mother and manager who takes a reported 10% of her children’s deals, is worth about $170 million. Khloé Kardashian is worth $60–$80 million, built on television, her Good American denim line and endorsements. Kendall Jenner, the family’s highest-paid model for several years running, is worth about $60 million. Kylie, the youngest, is worth roughly ten times her older sisters — a gap that comes down to one decision, made at 18, to own the product instead of endorsing someone else’s.

Net Worth Growth Over the Years

The table below uses the figures reported by Forbes and Celebrity Net Worth in each year. Early figures are estimates from a private company with no filings, and the 2019 number is the pre-retraction Forbes figure — included because it is part of the story, not because it was right.

The shape of the table is the story: a near-vertical rise from 2015 to 2019, a sharp correction when the numbers were challenged, and then six years of stability in the high hundreds of millions. That plateau is not stagnation. It is what a fortune looks like when the one-off event — the Coty sale — is banked, and the remaining value is a private stake that only moves when the underlying business moves. The next step-change, up or down, will come from Khy or Sprinter, or from a sale of the retained cosmetics stake, and none of those has happened yet.

Social Media Presence

Jenner’s social media following is the distribution system her whole fortune runs on, and its scale is hard to overstate. Her Instagram account, @kyliejenner, has around 395 million followers, which has made her one of the five most-followed people on the platform for years and, at various points, the most-followed woman in the world. Her posts regularly draw millions of likes, and a single product announcement can sell out a drop within hours — a conversion rate no retailer can match, because the audience arrived already trusting her taste in the product category she sells.

She was an early star of Snapchat, where her stories were among the most-watched on the platform in its peak years, and she remains active on TikTok, where her clips reach tens of millions of viewers. Her YouTube channel, which carries behind-the-scenes footage of her brands and her homes, has millions of subscribers but is a minor channel beside Instagram. The pattern across all of them is the same: the content is the product, the product is the content, and the boundary between a personal post and an advertisement is deliberately thin — which is also why regulators in the US and the UK have tightened disclosure rules for influencer marketing since she started, and why her commercial posts now carry clear paid-partnership labels.

The follower count has stopped growing the way it once did, and that matters. In 2018 she added tens of millions of followers a year; by 2025 the growth had flattened, as it has for every major account. The business no longer depends on follower growth — it depends on converting the followers she already has — and the launches of Khy and Sprinter are best understood as attempts to sell more things to the same audience rather than to find a new one.

Personal Life

Jenner has two children with the rapper Travis Scott, with whom she was in an on-and-off relationship from 2017 to 2022: Stormi Webster, born February 1, 2018, and Aire Webster, born February 2, 2022. The children appear regularly on her social media and on The Kardashians, and she has spoken about balancing filming and business with raising them in Hidden Hills. Scott’s own fortune — built on music, touring and his Cactus Jack brand — is separate from hers, and the Beverly Hills house they bought together in 2018 was a joint purchase, not a transfer.

Before Scott she dated the rapper Tyga from 2014 to 2017, a relationship that began when she was 17 and drew sustained criticism over the age gap. Since April 2023 she has been linked to the actor Timothée Chalamet, with the pair appearing together publicly at events including the Golden Globes in January 2024 and at film premieres and fashion events through 2025 and 2026. Neither has discussed the relationship in interviews at length, and it has no bearing on her finances — but it has kept her in the news cycle in years when her business launches were quiet, which is not nothing for a fortune built on attention.

She lives in Los Angeles, primarily between the Holmby Hills compound and the new Hidden Hills estate, and her day-to-day life — the houses, the cars, the jet, the holidays — is documented on the same Instagram account that sells her products. That is not an accident. The lifestyle is the marketing, and the marketing is the lifestyle, and the two have been the same thing since she was ten years old.

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Published on 2026-11-11. Last reviewed November 2026. Found an error? See our corrections policy.